Magformers has strengthened its UK sales team with the addition of two new members.
John White and Richard Greenwood will be joining the company as national account manager and area sales manager respectively.
White joins Magformers following 12 years at toy firm Mattel, where he worked on various accounts including the likes of Smyths, Toys R Us, Fenwick Group, CocstCo, as well as a range of indie stores.
White said: "This is an exciting time to be joining Magformers. It's such a great product and I think we are in for a very busy, but fruitful, year."
Prior to his new role, Greenwood worked at Revell as a national account manager. He also held various roles at companies including Dekkertoys, Pot Black Ltd and The First Years.
Greenwood added: “This is a thrilling opportunity to help build a new and very exciting brand in the UK and establish Magformers as a leading toy supplier to the UK trade."
David Kelly, MD of Magformers UK, commented: "I'm delighted to have John and Richard on board and I think they were blown away by the reaction we generated at Toy Fair.
"They are two very experienced, very well-known industry professionals and in building our brand their knowledge, contacts and hard work is going to be vital.
“Not only will they be managing many key and national accounts but they will also be supporting many independent stores, especially Toymaster and Play-room members, to ensure we build solid trading partnerships through all channels."