Kids@Play has confirmed the appointment of Neil Leah as the firm’s new head of sales.
A popular character among the UK and Ireland toy industry, Leah has held senior roles at Tomy, Playmobil, Vivid Imagination and most recently Imperial Toy.
“I am absolutely delighted that Neil has agreed to join us as we develop our business,” said Nathaniel Southworth, Kids@Play managing director.
“We have a tremendous opportunity through consolidation of Ecoiffier, and Falk ranges at source in France. We recognised the need to increase our sales support. I have worked with Neil as a customer of his at Asda, and as a colleague at Vivid.
“He is the ultimate professional and a proven talent in delivering sustainable business.”
Leah added: “Having seen the plans that Nat and Malcolm have underway it took me about five seconds to say yes, and join their passionate team.
“The investment in tooling, licenses and the vision for the future reminds me very much of the early days at vivid. I will be in touch with the buying community directly and my first show will be London Toy Fair.”
Kids@Play will be attending London, Nuremberg and New York Toy Fairs this year.