KidKraft has bolstered its leadership team with the addition of three new executives.
Lawrence Writer has joined the team as CFO, while George Benz has been appointed to senior VP for marketing and ecommerce.
In his new role, Writer will be responsible for the finance, legal and information technology functions. He previously served as COO and CFO for Hillerich & Bradsby Co.
Benz will oversee all global marketing and digital consumer engagement and joins the company from Mattel, where he spent 15 years in a range of product development and ecommerce roles.
In addition, Martijn de Bruijn has been named the company’s European commercial director, and will join the European team in Holland.
Bruijn joins KidKraft from Red Bull where he was the firm’s sales manager. In his new role he will lead KidKraft’s international sales efforts in Europe.
Steven Lampert, CEO of KidKraft, said: “We are fortunate to have this incredible depth and breadth of talent join our already very strong executive team.
“Given our ambitious growth objectives, I am very excited about these new executives’ abilities to further scale our business globally and continue to deliver best in class KidKraft branded products to our retail partners and loyal consumers around the world.”