Infantino has bolstered its UK team with a double appointment across its sales and marketing teams.
Jerome Lomer has been named the firm’s new senior national account manager and Nivi Bhide has been appointed as marketing director. They both join the UK team this spring.
Bhide boasts more than a decade’s experience working with big toy brands Mattel and Fisher-Price. In her new role, she will be responsible for increasing awareness of the brand’s portfolio of award-winning products in Europe.
Her core objective is to emulate the brand’s US success in the baby, infant and pre-school arena here in the UK, as well as in France and Germany.
Meanwhile, having worked within the toy industry at Manhattan toys and Au Sycomore for over 13 years, Jerome joins Infantino to head up UK sales. He will be working closely with the US and European team and will be focussed on increasing market share with retailers across the country.
“Infantino is dedicated to creating smartly designed products for happy parents, which is an ethos I can totally relate to. I want to make these amazing products available in the UK, France and Germany so parents in Europe don’t miss out,” said Bhide.
“I am looking forward to building Infantino as a key brand in Europe.”
Lomer added: “I really am delighted to be working with a global leader within the toy market that is not only offering well-designed products, but at the right price.
“I am also looking forward to working in a truly multi-cultural environment with our teams in Europe, the US and Hong Kong. With their help I hope to mirror the success here in the UK.”