Indie suspicious of supplier promotions

Our mystery toy retailer discusses brighter weather SOR agreements and more.
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As I write this, the first rays of sunshine are streaming through the window and suddenly people are smiling and happy.

They’re still not spending but... it feels it has been so cold for so long now that I think we will all be glad to see a little warmer weather.

Easter followed on from half-term and didn’t really get going. Half-term promotions were offered and mostly ignored; a lot of consumers stayed inside and shivered.

Looking at the other promotions around, I don’t think I can remember ever seeing so many confusing offers, with some retailers basically saying to the consumer “we rip you off all year, so come in and shop with us now”.

Read Counter Insurgent's full opinion piece here.


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