Hasbro Consumer Products has strengthened its UK team with the appointment of Becky Langer to the role of retail development manager.
Langer joins the firm from Character World where she held the position of head of business development and prior to that, head of licensing.
In her new role, Langer will be reporting to Sally Carnota, EMEA retail development, and will be responsible for the continued momentum and development of Hasbro franchise brands at retail.
Carnota said: “UK retail continues to be an incredibly challenging environment to work in and therefore it’s critical we must have the best talent in place. Becky brings a wealth of industry and business development experience plus a drive and determination that will be a huge asset to our UK team.”
Holly Oldham, consumer products director, added: “We are constantly evolving ensuring our future growth and the appointment of Becky is just part of our evolution. We will continue to bolster the UK team in the near future.”
Langer has said she is “delighted to be joining the Hasbro team at such an exciting time.”
“As a licensee I was fortunate to be a part of Hasbro’s growth journey. I am thrilled to now be working with such a well-respected and driven team as we continue to strive for growth and fantastic retail executions.”