Flair names Verity Groom new marketing manager for girls' and creative brands

In her new role, Groom will manage the Flair’s extensive portfolio of girls’ and creative brands as the company looks to continue and build on the success of the sectors of the past year.
Author:
Publish date:
0 0verity

GP Flair has promoted its senior brand manager, Verity Groom to the position of marketing manager, effective immediately.

In her new role, Groom will manage the Flair’s extensive portfolio of girls’ and creative brands as the company looks to continue and build on the success of the sectors of the past year.

Emmanuelle Cadet, head of marketing, GP Flair, said: “Verity has been a strong asset to the Flair team since joining the company in January 2013. The past five years has seen her play an instrumental role in the successful launch of multiple brands, being integral to the success story of Shopkins.

“I am therefore very pleased to offer her this next step in her career and have absolutely no doubt she will rise to the challenge.”

Related

66_mypictr_200x200(2).jpg

Girls' market

The girls market continues to be a lucrative buy tricky sector, as toys are constantly battling against other mediums like music, fashion and gaming. Licensed properties still figure highly, but so do more interactive based toys, with even traditional plush now featuring these elements...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.