Crayola's Smith Holland joins The Toy Association's Board of Directors

‘We are thrilled to have Smith Holland join our board,’ says The Toy Association’s Steve Pasierb.
Publish date:
0 smith holland.jpg

Smith Holland, president and CEO of Crayola, is joining The Toy Association’s Board of Directors.

The board, which is chaired by Hasbro’s David Hargreaves, includes representatives from all areas of the toy industry, including manufacturers, retailers, and entertainment companies.

“We are thrilled to have Smith Holland join our board,” said Steve Pasierb, president and chief executive of The Toy Association.

"Crayola is an iconic company and great global brand that has brought the joy of play to kids for generations. Smith’s team at Crayola continues to innovate bringing great new products to market and is at the core of where the business of toys and play is headed.”

The firm’s Board of Directors elected Holland during its May meeting to fill a vacancy.

Holland will be up for re-election for his first full two-year term in February 2018 at The Toy Association’s Annual General Meeting, which takes place during the North American International Toy Fair.


0 the toy association.jpg

The Toy Association debuts new HQ in New York

‘We have private offices that can be booked, flexible meeting rooms, and other features available so that members can think of our headquarters as their home away from home,’ says The Toy Association’s Steve Pasierb.

0 tony hicks.jpg

Vivid names Tony Hicks CEO

‘We are delighted to have Tony on board. He shares our ambitious growth plans for Vivid, which we can only achieve though sustained investment in the Vivid team and our brands,’ says Vivid’s Vardhan Rajkumar.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.