Richard Pickford, Luke Duggan and Ronnie Walters have all joined the firm's expanding UK sales team.
Ynon Kreiz was formerly chief executive and chairman at Maker Studios, a digital short form video company that Walt Disney bought in 2014.
His role in the South West will now be filled by new appointee, Shaun Bowden.
Yes, that is industry veteran Ross McDonald sporting the 'polished on top' look for charity.
The pre-school toy firm has expanded its reach to serve German and Austrian markets directly.