Zibits launches as iPhone app

Flair?s tech-toy for boys has entered a digital arena with iPhone application, Zibits Rush.
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The new app sees the Zibits enter four different worlds, players complete levels and progress by clearing obstacles and defeating enemies.

After all levels are complete, the player’s final score can be displayed on the online leader board as well as posted on Facebook or Twitter.

Anne-Marie Noon, boys’ brand manager, commented: “We are delighted that the Zibits app for the iPhone is now live as the brand lends itself perfectly to this type of digital play perfectly.

"The Zibits fan base is continually growing which, together with the strong marketing strategy we have in place, has made it an incredibly successful first year.”

Launched to the UK consumer in August, Zibits are remote controlled robots, standing at two inches tall. The range also includes play-sets and is manufactured by US tech firm Senario.

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