Yo Kai Watch makes first foray in US with Hasbro

Hasbro has detailed the first swathe of toys landing in retailers next year in the same week Yo Kai Watch makes its US debut on Disney XD.
Publish date:
Social count:
0 0yokai.jpg

Global toy maker Hasbro has detailed the first swathe of Yo Kai Watch toys to land in the US next year.

Inspired by the hit Japanese videogame and animated series franchise, Yo Kai Watch began airing on Disney XD earlier this week.

The firm is now expecting to see the US success of the brand echo that in Japan, fuelled by the extensive new toy line.

‘A pop cultural phenomenon in Japan, Yo Kai watch is poised to make a big splash in the US with a videogame from Nintendo and a full toy line from Hasbro hitting shelves in January,’ read a statement firm the firm.

Among the first Yo Kai Watch products to land in the US next year is the Yo Kai Watch wrist watch, Yo Kai Watch Medal Mystery Bag Assortment featuring a surprise assortment of YO Kai Watch character medals.

A Yo Kai Medallium Collection Book will also feature, alongside Yo Kai Medallium Collection Book Pages and Yo Kai Watch Medal Momemtns Assortments.

Meanwhile, Yo Kai Watch plush figures will stand at five inch each, while the Yo Kai Watch Mood Reveal Figures can glow in the dark.

The range is completed with the Yo Kai Watch Converting Figures Assortment.

Away from toys however, and the Yo Kai Watch Yo Kai Land app has launched available on iOS and Android.

The new app allows kids and fans to explore the world of Yo Kai Watch, read up on characters’ bios in the Wiki, bring characters to life and unlock bonus features with toy medals.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.