Yaffe signs Fisher Price deal - ToyNews

Yaffe signs Fisher Price deal

Martin Yaffe has signed a deal with Fisher-Price to produce a range of outdoor toys.
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The deal came about following the opening of Martin Yaffe's roto moulding production facilities in Greater Manchester while Fisher-Price was seeking a strategic partner to develop its roto moulded portfolio.

Fisher-Price’s quality benchmarks were embraced by Martin Yaffe International’s design and QC teams, who visited Fisher-Price’s East Aurora HQ to discuss product development, product integrity and to ensure that the product concepts combined learning and play in a quality, child friendly manner, in-line with the 'design language' of Fisher-Price.

The range of outdoor play equipment, scooters and trikes will be in stores this autumn/winter.

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