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Yaffe and Worlds Apart join Zingzillas line-up - ToyNews

Yaffe and Worlds Apart join Zingzillas line-up

Martin Yaffe and Worlds Apart have become the latest licensees to sign up to produce Zingzillas toys.
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The BBC show has already secured 14 licensees, lead by Vivid Imaginations, which has been granted the master toy licence.

Worlds Apart has signed on to make a range of furniture based on the show, while Martin Yaffe will make wheeled toys.

Richard Hollis, head of UK Licensing for BBC Worldwide Children’s and Licensing said: "We are confident that ZingZillas is the next big thing in pre-school entertainment, and the unprecedented response we’ve had to the brand confirms the industry support for this."

Managing director for Martin Yaffe International, Ronnie Yaffe, added: "We are thrilled to have been appointed this licence for ZingZillas which is a hugely exciting new property in the pre-school licensing world."

Along with product from previously announced licensees, the newly agreed ranges are set to hit retailers from autumn/winter.

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