WWE bags top three slot in action figures sector

Mattel's toy line sees retail sales rise 61 per cent year on year.
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Mattel's WWE toy range is now the number three ranking line in the UK action figures super category.

Retail sales for the range have risen by a massive 61 per cent year on year, according to the latest NPD data.

Mattel's share year on year has grown from over five points to eight points, with Brawlin' Buddies in particular proving to be a big hit.

The firm also maintains the number two position in the action figures standard category - with 82 per cent growth in retail sales year on year and share growth of five points.

"This is a fantastic result for us and we are thrilled with the range's performance," said Drew Crockett, boys marketing manager at Mattel. "The 2013 toy line is packed with innovation that will really bring the brand to life. We are excited to continue the momentum."

New additions for 2013 include the WWE Power Slammer line, featuring Power Slammers, a starter kit and Power Slammer ring.

There will also be additions to the WWE Rumblers range, with new figures and the Rumblers Rampage Devastadium Play-set.

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