Wowwee partners with Cartoon Network

First burst of new campaign for Test Tube Aliens will run for seven weeks on the channel.
Author:
Publish date:
Social count:
0
3725_mypictr_300x300.jpg

Live on screen now, the campaign includes a new ad showing kids how to join the 'Human Defence Force’ against the Electronic Test Tube Aliens.

As a key part of the campaign Wowwee UK appointed Turner Media Innovations to run a seven-week webdrive promotion on Cartoon Network.

On air until the end of March, the promotion will deliver 225 TVRs and will be supported by an online campaign delivering 900,000 impressions.

Turner Media Innovations has created a 20” webdrive spot driving kids to a microsite hosted at www.cartoonnetwork.co.uk, where they can learn how to hatch and keep the aliens alive in a ‘pre-interrogation holding pen’ mini-game.

Once they have played the game, children are invited to enter a competition for the chance to win a set of aliens and a laptop.

Rachel Honess, senior sponsorship and promotions executive, Turner Media Innovations, said: "Working with Wild Planet on such an interesting project has been terrific fun.

"We are confident that this highly targeted campaign will appeal to Cartoon Network's audience, giving WowWee UK a fantastic platform to launch their new range of products."

Graham Spark, sales director, Wowwee UK commented: “This comprehensive relaunch programme means that Electronic Test Tube Aliens are back for sure.

"Our partnership with Turner Media Innovations is a perfect, highly targeted and engaging showcase where boys can learn about the invasion."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.