Wow! Stuff founder Richard North is to appear on Sky's new show Make Me A Millionaire.
The eight part series sees two specialist presenters pick a forgotten invention each, before visiting the original inventors to find out where it went wrong and 're-ignite their old passion'.
A team of experts then help the inventor structure a business plan, produce and market-test a prototype and learn how to pitch, before presenting the invention to potential investors and industry buyers.
North joined a panel of three millionaire investors to quiz an inventor who owns the patent for the world’s first self-hugging bear.
Viewers can find out if North was impressed enough to invest when the episode airs on Sky Pick on Sunday April 13th at 7pm.