Wow Stuff's Air Swimmers feature on Download

The CBBC show featured the product as its gadget of the week.
Publish date:
Social count:

CBBC’s Fridays Download show featured the R/C inflatable in its gadget spot. Presenter Ceallach Spellman said it was: "Probably one of the coolest gadgets we've ever had on the show." He then turned to the audience for a second opinion and the reaction was 'cool'.

Wow Stuff took nearly two years to develop Air Swimmers and multiple patents have been applied for. The toy also went down well in the US, with an appearance with David Letterman.

Kenny McAndrew, head of NPD at Wow Stuff, said: "We have just about every key TV show pleading for a sample so its blockbuster sales volume will be in the hundreds of thousands."

To see the Air Swimmers on the BBC show, click here and go to the 27m 53s point.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.