CBBC’s Fridays Download show featured the R/C inflatable in its gadget spot. Presenter Ceallach Spellman said it was: "Probably one of the coolest gadgets we've ever had on the show." He then turned to the audience for a second opinion and the reaction was 'cool'.
Wow Stuff took nearly two years to develop Air Swimmers and multiple patents have been applied for. The toy also went down well in the US, with an appearance with David Letterman.
Kenny McAndrew, head of NPD at Wow Stuff, said: "We have just about every key TV show pleading for a sample so its blockbuster sales volume will be in the hundreds of thousands."
To see the Air Swimmers on the BBC show, click here and go to the 27m 53s point.