Wow! Stuff is to reveal the 'worlds first Artificial Intelligent RC helicopter' at London's Toy Fair.
Called the a.i.Copter, the latest RC to join the new TX Juice range is 'the easiest to fly RC Helicopter in the world'.
"The TX Juice range is completely unique and has two very simple but volume selling attributes; value and innovation," said Wow! Stuff's President Richard North.
"The average retail price is around £30.00. We have nine different and unique RC items at launch from patented Auto-Obstacle avoiding robotic snakes to incredible Stunt planes and a patented Rocket Shuttle.
"Our 'ball style' copter, Radar Copter, has already been a big sell out at quality retailers in the last quarter and that was with no TV advertising. After two years of development we hope to challenge the big RC brands and compete head to head this year on NPD data."
The a.i.copter features patented tech including an auto take-off ability and auto land feature.
Dr. Graeme Taylor, director of NPD at Wow! Stuff, added: "The RC helicopter market is huge but fragmented.
"It really exploded with the introduction of the mini IR helicopters at £30.00 retail some 10 years ago. Then the next move on was three and four channels plus a Gyro to make them more controllable.
"We are confident this is the next major innovation that for almost no cost premium will make all other RC copters seem very old school. One press of the handsets unique 'Juice' button activates Auto-Take-off, so customers will never crash them into the ceiling on launch again, a cause of so many returns",
The whole range can be seen at the London Toy Fair at stand E99.