The firm is one of ten finalists for this year’s Orange Innovation Award which will be revealed on 9th November at the Grosvenor Hotel.
Wow! Stuff CEO, Richard North (pictured), said: "We are thrilled to have been shortlisted this year, like every business it’s a continuous challenge to find ways to innovate whilst still delivering against commercial objectives. A few years ago we were seen as newcomers to the toy market, but our desire to evolve and improve has led to phenomenal growth over the last few years. Our approach to business is slightly quirky and some might say unconventional but it appears to be delivering the results.
"We celebrate innovation internally and proactively encourage our team to bring new ideas and strategies that will enable us to gain competitive advantage. In our industry innovation is vital for survival – this year we’ve managed to implement three really different programmes".
The firm's three ‘strategic sales enhancement’ programmes include the Demonstration Academy, which trains and deploys hundreds of Demonstration Artists across multiple retailers; TXT4VID, where videos of its products in action are downloaded onto mobile phones and In-Store Video solutions, with over 3,000 LCD screens playing fast action videos of its products in action.
North added: "We no longer think of our business as a UK-only market and we look forward to the next chapter of Wow! Stuff’s expansion. In 2011 we are launching several new brands and a number of ground-breaking toys which we believe will blow the socks off our retail partners! Our passion is delivering exceptional, innovative Wow factor products to consumers and we’re looking forward to being able to bring them to even more people around the world."