Wow Stuff will be showing off a host of new toys at next week's Distoy 2013 show in London.
Production samples of Wow Packs, Mimikins, Real FX Racing System, the New Stryder and Doom Razor Combat Creatures, plus "one or two surprises" will be shown.
The company, well-known for its Air Swimmers, My Keepon and Attacknids toys, is a late entry to the show, and will not be based in the usual hotel rooms at Distoy.
"We are based at our Private Equity partners office on 21 Palmer Street, London, SW1H 0AD, literally just one minutes walk from St. James Tube Station and in between the various hotels," Wow Stuff CEO Richard North told ToyNews.
"We are launching all our new brands and toys. So while we have over 40 booked distributors, we have enough space at our office to accommodate more."