Ryan Collins, head of buying at Firebox.com, said: "The toy buzz word this winter is ‘interactive’ – we’ve seen a surge in amazing, fun and quirky interactive toys that we’re anticipating to be in our top ten best-selling products for Christmas.
"We’re really excited about our customers reactions to the range; we’ve seen these guys in action and think they will create a really fun Christmas for all the family."
The top five interactive toys include playground craze Moshi Monsters and Wow Stuff's My Keepon and Air Swimmers. In at number one is Kuchi-Paku (pictured), a talking and dancing animal made famous in American TV drama The Good Wife.
#1 Kuchi-Paku - Kuchi Paku UK £38.99 (available in Lion, Penguin and Polar Bear)
#2 My Keepon - Wow Stuff £39.99
#3 Air Swimmers - Wow Stuff £39.99
#4 Moshi Monsters Interactive - Vivid £24.99
#5 LeapPad - Leapfrog £79.99