Having made huge strides with its toy offering recently, Wow Stuff is continuing its expansion with a new US office.
The firm expects the US to account for 15 per cent of its global sales in year one and forecasts that it will be its largest single market in three years – six to seven times the size of the UK and three times as big as its European business.
The firm is also targeting Japan and China.
Kenny McAndrew, director of new product development, said: “We have just launched our office in Los Angeles and this will help drive NPD alongside our UK and Hong Kong offices. The team there perfectly fits our culture here in the UK and we’re very lucky and privileged to have them join us.
"No doubt our most talked about new developments are the six new blockbuster toys we have shown under private viewing to major retailers in November.
“These toys are unlike anything the toy industry has ever seen before.
"Any retailer who attended our previews will testify that each of the toys are going to sell in the same quantity as Dave the Funky Shoulder Monkey – over 255,000 pieces in the UK alone – which we are happy for any independent data body to conduct due diligence to confirm.”
Wow Stuff: 0870 0546000