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Wow! Stuff launches Danger Mouse classic gifts after recent TV success - ToyNews

Wow! Stuff launches Danger Mouse classic gifts after recent TV success

2.4 million people tuned in to watch the new Danger Mouse series during the first three weeks.
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Following the success of the new series of Danger Mouse on CBBC, Wow! Stuff has created a range of gifts for fans.

Wow! Stuff says that many of the gifts in the classic master gift range feature some of the quirkier elements of the original series, including eyeballs in the dark.

The range has also been designed to appeal to an older audience, who remember the original series from 1981, which ran until 1992.

Dan King, head of UK sales at Wow! Stuff, said: “The show has had an incredible, phenomenal start. So far alone, a total of 2.4 million people have seen Danger Mouse on TV during the first three weeks of the run.

“As a gift brand it works perfectly because it ages up due to its heritage and history as a number one show from the 80s, giving it a very broad demographic appeal.

“Wow! Stuff is known for bringing an innovative touch to all its brands and we’ve had a lot of fun with Danger Mouse. The range is being listed as a hot property by the retailers, as they can see the proof of its appeal. A case of an overnight success that’s been nearly 40 years in the making."

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