Following the firm's warning about the fake Air Swimmers and its promise to clamp down on the 'baddies', Richard North has thanked all those who have helped with his firm's fight.
He said: "I would like to thank Zappies, Imagination Games, Argos, Toys R Us, ToyNews, Toy World, Toys n Playthings and the other countless prestigious companies and honest individuals who have contacted Wow! Stuff to report illegal fakes, copies and counterfeit Air Swimmers.
"You have been absolutely fantastic and helped our lawyers immensely. It goes to show what a good honest industry this really is when so many people have looked out for us.
"We anticipate publishing the names of the untrustworthy, unscrupulous, stealing, criminal, smelly rotten b*stards shortly."