Wow Stuff will be bringing its range of innovative R/C animated Wow Packs to the UK in the coming weeks.
The Cutezee the Kitten and Snot the Zombie back-pack characters have already seen great success in Russia.
And Wow Stuff is expecting a repeat performance as it introduces its range to the UK and US markets.
Richard North, CEO of Wow stuff, said: "Shocked, amazed, astounded, pleased. Pre-sales of Wow packs have gone off the scale in the first international territory launch of Russia."
Wow Packs are remote controlled animated back packs that feature a controller in its strap, allowing children to bring the characters to life with expressions and sounds effects.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.