Worlds Apart to manufacture and distribute new Disney beds in the UK - ToyNews

Worlds Apart to manufacture and distribute new Disney beds in the UK

The new range of character beds will include Toy Story, Minnie Mouse, Disney Princes and Cars themes
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Worlds Apart has been awarded the exclusive rights to manufacture and distribute all Disney licensed beds in the UK.

The new range of Toy Story, Minnie Mouse, Disney Princes and Cars character beds will be available from Spring 2014.

Supplementing the firm's current agreement for MDF character beds, the new license will cover both metal and plastic manufactured items.

Furthermore, the new agreement will allow Worlds Apart to produce beds at all price points from high volume entry level products through to more premium, feature led MDF beds.

Lucy Wynn Jones, Worlds Apart's head of licensing, said: "We are very excited to have this opportunity.

"We believe we can significantly enhance Disney's offering of character beds in terms of design, features and quality, giving retailers more choice and stronger selling propositions at all levels of the market."

A statement from the firm added: 'Our excellent relationships with both Disney and retailers will help cement a more fluid process through the design and manufacture process at the volume production end.

'This will allow us to provide bespoke and cost-effective options, offering retailers more margins and enhancing sales propositions.'

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