A significant investment for the company, this sponsorship supports Worlds Apart’s Ready Room range of children’s bedroom furniture and accessories across two of its key licences, Disney Princess and Toy Story.
The deal also includes a campaign for Worlds Apart and its Ready Room range on the Nick Jr website. This includes full details of all the products currently appearing in the TVRs, plus opportunities for viewers to win Ready Room sets.
Beginning with the Disney Princess license for the first six months, there are eight chances to see the sponsorship bumpers during the Bedtime slot each day.
Worlds Apart hopes the 4,000 TVRs will educated its target audience about the range and introduce viewers to the newer items, such as the Story Time Bed and Disney Princess Carriage Bed.
The company also believes that the year-long sponsorship deal will help cement its position as a serious contender in the children’s furniture sector.