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Worlds Apart links with Lego - ToyNews

Worlds Apart links with Lego

Firms' first collaboration will see the launch of a Lego licensed Go Glow Light.
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Adding to Worlds Apart’s Go Glow range and designed to provide play as well as reassurance, the 3 in 1 Go Glow Light consists of a rechargeable night light, torch with colour change disk and an interchangeable Lego Minifigure.

The latest night light features a Lego brick design, which offers a soft glow to the room at night and the cone transforms into a torch when lifted from the base.

The Minifigure character, which the child can interchange with other Minifigures they collect. The characters work cleverly with the colour projection disk making the character and room glow with differing moods.

Worlds Apart’s licensing manager, Lucy Wynn Jones, said: “Our design team have once again brilliantly interpreted the licence to come up with what we believe will be another winning product in the Go Glow range. With so many Lego fans out there, this 3 in 1 Go Glow will appeal to all boys who enjoy collecting and playing with the mini figures and will love the idea of giving each of the characters different moods.”

Lucy continued: “We had an absolutely fantastic response from buyers at Toy Fair regarding our collaboration and we are pleased to say that this is just the first of what will be a number of new Lego products in our range going forward.”

Melissa Wallace, UK licensing manager from Lego added: “We are thrilled with the Lego Go Glow. It can be challenging finding partners who can reflect the Lego brand values of quality, fun and creativity in their products at the same high standards that we have for our toy ranges but this certainly ticks all the boxes, especially as a child can use and swap their favourite mini figures in and out.

"We’re certainly looking forward to the wider range which will be coming to market in spring 2012."

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