Worlds Apart launches Ready for Bed Week

Firm creates annual event to help parents perfect bedtime routines and support charity.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The campaign will run next week from October 26th to November 1st and has been created following research findings that showed seven out of ten parents agree their bedtime routine is less than perfect.

The campaign will support the international charity Sleeping Children Around the World (www.scaw.org), which was set up to provide bed kits for children in underdeveloped and developing countries.

A website with tips and links and a downloadable reward chart has been set up for the campaign at www.readyforbedweek.com.

For every 100 unique downloads of the chart during the campaign week, Worlds Apart will fund a bed kit from SCAW, up to a total of 100 beds.

Lucy Wynn Jones, marketing manager for Worlds Apart said:

“We are really excited at the scope of this campaign which we plan to make an annual event. It not only gives us a perfect platform to talk about our Ready Room range, but also gives us the opportunity to help children in other countries in a way that is close to our hearts, but will also benefit the local economy and employment, through this excellent initiative by SCAW, which sets up a local bed kit production and manufacture in the countries in which it works.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.