The campaign will run next week from October 26th to November 1st and has been created following research findings that showed seven out of ten parents agree their bedtime routine is less than perfect.
The campaign will support the international charity Sleeping Children Around the World (www.scaw.org), which was set up to provide bed kits for children in underdeveloped and developing countries.
A website with tips and links and a downloadable reward chart has been set up for the campaign at www.readyforbedweek.com.
For every 100 unique downloads of the chart during the campaign week, Worlds Apart will fund a bed kit from SCAW, up to a total of 100 beds.
Lucy Wynn Jones, marketing manager for Worlds Apart said:
“We are really excited at the scope of this campaign which we plan to make an annual event. It not only gives us a perfect platform to talk about our Ready Room range, but also gives us the opportunity to help children in other countries in a way that is close to our hearts, but will also benefit the local economy and employment, through this excellent initiative by SCAW, which sets up a local bed kit production and manufacture in the countries in which it works.”