Worlds Apart gets Go Glow patent

Firm underlines commitment to IP protection.
Publish date:

After being granted a second European patent, Worlds Apart will now go ahead with its Go Glow campaign. 

Speaking about the decision, Neil Shinner, Worlds Apart’s managing director said: “This action reinforces our company’s commitment to intellectual property, helping protect not only our brands, but also our retailers, licensors and distributors.”

He added: “It will also continue to allow us the confidence to support our Go Glow brand with comprehensive marketing support.”

The marketing campaign includes a 365-day TV advertising on the Nick Jr 'Bedtime Story slot', a social media push and traditional PR and promotional activities to generate editorial content.

The patent covers the EP1811226 and EP2063169 models.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.