After being granted a second European patent, Worlds Apart will now go ahead with its Go Glow campaign.
Speaking about the decision, Neil Shinner, Worlds Apart’s managing director said: “This action reinforces our company’s commitment to intellectual property, helping protect not only our brands, but also our retailers, licensors and distributors.”
He added: “It will also continue to allow us the confidence to support our Go Glow brand with comprehensive marketing support.”
The marketing campaign includes a 365-day TV advertising on the Nick Jr 'Bedtime Story slot', a social media push and traditional PR and promotional activities to generate editorial content.
The patent covers the EP1811226 and EP2063169 models.