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Worlds Apart gets Go Glow patent - ToyNews

Worlds Apart gets Go Glow patent

Firm underlines commitment to IP protection.
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After being granted a second European patent, Worlds Apart will now go ahead with its Go Glow campaign. 

Speaking about the decision, Neil Shinner, Worlds Apart’s managing director said: “This action reinforces our company’s commitment to intellectual property, helping protect not only our brands, but also our retailers, licensors and distributors.”

He added: “It will also continue to allow us the confidence to support our Go Glow brand with comprehensive marketing support.”

The marketing campaign includes a 365-day TV advertising on the Nick Jr 'Bedtime Story slot', a social media push and traditional PR and promotional activities to generate editorial content.

The patent covers the EP1811226 and EP2063169 models.

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