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Worlds Apart continues Readybed campaign - ToyNews

Worlds Apart continues Readybed campaign

Firm launches First in Line club, rewarding those at the front of the queue for major events.
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The new initiative will present the first two people in significant queues with a limited edition Readybed to reward their commitment and make their queuing experience as comfortable as possible.

The club was launched last week at Wimbledon, where the first two members, Fiona Porter and Helen Gorman, received their Wimbledon-inspired beds designed by Worlds Apart especially for the occasion.

They also received a certificate confirming they have been made a member of the Readybed First in Line Club and were awarded a unique club membership number too.

Worlds Apart will continue to identify future First in Line queuers to be presented with a Readybed themed in British colours and certificate.

The initiative is part of its celebration of the tenth anniversary of Readybed this year. Further activities and celebrations are planned to mark the occasion, which has seen over eight million Readybeds produced to date.

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