Worlds Apart calls in doctor - ToyNews

Worlds Apart calls in doctor

Worlds Apart has gained the support of TV psychologist, Dr Linda Papadopoulos to support its toys.
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The doctor will be promoting the social, emotional and psychological benefits of two new Autumn launches, Swap Tops and Cherry Blossom stores.

Dr Linda’s input, which offers both her professional wisdom and personal experience as a mother, will include appearances in media interviews and features along with inclusion on the company’s new website.

Fosbury PR will carry out the PR activity and both campaigns will run from September through until Christmas. Intensive TV advertising during the autumn period will also support the two new lines.

Commenting on working with the firm, Papadopoulos said: “I was delighted to be approached by Worlds Apart. As a mum, the campaigns hit a strong note with my own beliefs and experiences and will offer a perfect opportunity to communicate some important issues.

Andy Cooper, marketing director at Worlds Apart said: “We are all delighted that Dr Linda has agreed to work with us and we hope this will mark the beginning of a long and enduring relationship.

“From the first meeting we were overwhelmed by not only her professional expertise, but also her warm personality and most importantly, her obvious personal belief in our core messages.”

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