Worlds Apart calls in doctor

Worlds Apart has gained the support of TV psychologist, Dr Linda Papadopoulos to support its toys.
Publish date:
Social count:

The doctor will be promoting the social, emotional and psychological benefits of two new Autumn launches, Swap Tops and Cherry Blossom stores.

Dr Linda’s input, which offers both her professional wisdom and personal experience as a mother, will include appearances in media interviews and features along with inclusion on the company’s new website.

Fosbury PR will carry out the PR activity and both campaigns will run from September through until Christmas. Intensive TV advertising during the autumn period will also support the two new lines.

Commenting on working with the firm, Papadopoulos said: “I was delighted to be approached by Worlds Apart. As a mum, the campaigns hit a strong note with my own beliefs and experiences and will offer a perfect opportunity to communicate some important issues.

Andy Cooper, marketing director at Worlds Apart said: “We are all delighted that Dr Linda has agreed to work with us and we hope this will mark the beginning of a long and enduring relationship.

“From the first meeting we were overwhelmed by not only her professional expertise, but also her warm personality and most importantly, her obvious personal belief in our core messages.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.