World Perudo Championships 2018 crowns its Champion of the Dice

After hours of fighting off tough competition from 140 Perudo players, the accolade went to Jes Ongley, Chief Operating Officer at Be the Brand Experience, who is now the proud owner of the traditional ‘Silver Perudo Cup and Dice’ trophy.
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The final three

The world’s finest Perudo players gathered in London last week to battle it out to be crowned ‘Champion of the Dice’ and claim the coveted title of World Perudo Champion 2018.

After hours of fighting off tough competition from 140 Perudo players, the accolade went to Jes Ongley, Chief Operating Officer at Be the Brand Experience, who is now the proud owner of the traditional ‘Silver Perudo Cup and Dice’ trophy.

The 29 playing of the World Perudo Championships, a high- profile annual event organised by Paul Lamond Games, took place at the Institute of Engineering and Technology (IET) in central London on Friday evening.

It was a truly international and highly competitive evening with players travelling from all over the UK – and the world – for their chance to be crowned 2018’s Perudo Champion.

The event was overseen by Perudo inventor Cosmo Fry and the 140 players had to compete across three rounds with the 36 highest ranked players progressing to the semi-final stage. 

Tension mounted as journalist and TV presenter, Mariella Frostrup, announced the coveted semi-final places. The final 36 then battled it out for one of the six highly sought-after final table places.

All six finalists used shrewd strategies in a bid to outwit their fellow players but it was Jes who held his nerve and skillfully bluffed his way to the coveted title.

“It was an absolutely incredible evening and to come home with the Cup is just surreal, I can't stop smiling and probably won't for a few days," said Ongley. 

"It is fantastic to be able to meet and play alongside so many other people so passionate about the game. My friends and I have played and loved Perudo for 25 years and always will, and I'm pretty sure in a few years you'll be seeing our future generations at the Championships as our kids love playing it too.”

Mark Jones, Head of Sales for Paul Lamond Games, added: “It was yet another outstanding evening packed with fun, tension, excitement and highly-skilled Perudo players. 

"The passion for this game was palpable and we’re delighted that 2018’s event saw a greater than ever demand with younger generations flocking to play.

“The Perudo Championships has become the event in the board games calendar and with next year marking the 30 championship, this game looks set to continue to rise in popularity."

Perudo is a version of liar dice which is part-luck and part-skill. Playing well requires an ability to deceive and also to detect your opponent's deception. There is no board, no setting-up, and no complicated rules... just an exciting game of guesswork, bluff and luck.

Perudo retails for around £19.95 and is available at John Lewis, Argos, Sainsburys, WH Smith, Waterstones, Debenhams, Amazon and all good games stores.

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