WOMEN OF THE YEAR 2016: Michelle Lilley, MGA Entertainment

As marketing manager for MGA Entertainment's Little Tikes brand, Lilley has enjoyed olympian success in securing celebrity ambassadors including Greg Rutherford.
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Having been with MGA Entertainment for two and a half years, Michelle Lilley’s reign as marketing manager of Little Tikes has seen the brand go from strength to strength.

She has forged solid relationships with world-class family brands such as Butlins, and has managed to get Little Tikes working with celebrity ambassadors, teaming with Greg Rutherford on the Little Trikers campaign.

As one nominee stated: “With a passion and the determination to get Little Tikes to the top, there is really nothing that this woman cannot do.”

The ToyNews Women of the Year 2016 networking and awards event will take place at London's Soho Hotel on July 21st, 2016. The winner of this year's Woman of the Year Award will be selected from this year's list of 30 outstanding individuals. Click here to book tickets to the Awards.

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