Having almost 20 years of global brand and product management experience from her roles at Activision, BBC Worldwide and Jumbo Games, Pierce now heads up the marketing and licencing for Golden Bear.
Having built fantastic relationships both internally and externally, Pierce has been instrumental in sourcing new licences such as Thomas and Friends, Oddbods and Messy goes to Okido with more to follow later this year.
Heading up marketing, Pierce supports the sales team in line with new launches and marketing initiatives.
The ToyNews Women of the Year 2016 networking and awards event will take place at London's Soho Hotel on July 21st, 2016. The winner of this year's Woman of the Year Award will be selected from this year's list of 30 outstanding individuals. Click here to book tickets to the Awards.