Bayles has been one of Bandai UK's key personnel for more than 20 years.
Having headed up the marketing team until 2008, Bayles then moved to her current role of director of media and licensing. In this role, she is responsible for overseeing new opportunities for partnerships with media partners and licensors.
As well as being a key member of the Bandai team, Bayles has also been a committee member for the BTHA.
The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Markeeter and Woman of the Year will be chosen from the top 100. Simply email firstname.lastname@example.org to vote.