Described by one exec as a 'stand out lady in the toy business', Nicholls began her career with Chad Valley before co-founding Golden Bear with John Hales in 1979.
Over the years she has held various positions with several toy organisations and was also the first female chair of the BTHA.
One of the most respected execs in the toy business and a definite role model. One exec commented: "Christine always makes time for you."
The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Marketeer (sponsored by Norton & Co) and Woman of the Year will be chosen from the top 100. Simply email firstname.lastname@example.org to vote.