Smith is the only lady on this list to have made the move from condoms to toys.
Before moving into the industry, Smith worked at SSL International in several roles including customer marketing executive and global brand manager for Durex.
She joined Character Options in 2011 as brand manager, working on the likes of The Zelfs, Teksta and Disney Anipets, before making the move to Hasbro in August 2014 where she looks after the Nerf property.
The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Marketeer (sponsored by Norton & Co) and Woman of the Year will be chosen from the top 100. Simply email firstname.lastname@example.org to vote.