The Jo Jo range combines traditional play with new technology to create toys with strong interactive qualities. Jo Jo plays realistically with children with voice and sound effects.
Jo Jo is a rabbit which plays hide and seek with children. Its ears fold over and hide his eyes while he counts to ten.
The range includes the Jo Jo Torch, the Jo Jo Car, Jo Jo Follow Me, the Jo Jo Phone and the Jo Jo Submarine.
The range will be supported with TV and a heavyweight PR campaign along with an online Jo Jo world. Jumbo with be running sampling campaigns with leading parenting magazines along with in-store support.
The Jo Jo range will be available from July.
For the chance to win a case of Jo Jo Phones from Jumbo Games, send the answer to the following question with your name, company name and address to email@example.com by Friday April 30th:
Question: What animal is Jo Jo?