Which Barbie will you get?

The June edition of ToyNews is out today, featuring two alternative Barbie covers.
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The two covers feature Barbie in different career guises, as either a news anchor or a computer engineer, the doll's 125th and 126th different jobs.

The promotion is part of a campaign based on Barbie's varied career history which incorporates TV, lifestyle press and a targeted educational programme. More details are in the new issue.

This month's ToyNews also features an interview with Wow Stuff's Richard North on why his new best mate Dave is so important to him; Hasbro's new UK chief Foye Pascoe updates us on the firm's progress so far this year; there's a look at this summer's hot movies; a girls' sector special and a preview of the Las Vegas Licensing International show.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.