Which Barbie will you get?

The June edition of ToyNews is out today, featuring two alternative Barbie covers.
Publish date:

The two covers feature Barbie in different career guises, as either a news anchor or a computer engineer, the doll's 125th and 126th different jobs.

The promotion is part of a campaign based on Barbie's varied career history which incorporates TV, lifestyle press and a targeted educational programme. More details are in the new issue.

This month's ToyNews also features an interview with Wow Stuff's Richard North on why his new best mate Dave is so important to him; Hasbro's new UK chief Foye Pascoe updates us on the firm's progress so far this year; there's a look at this summer's hot movies; a girls' sector special and a preview of the Las Vegas Licensing International show.


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