Wesco takes on The Empire - ToyNews

Wesco takes on The Empire

A new collection of Star Wars licensed toys is destined for retailer?s shelves after Wesco signs deal with Lucas Films.
Publish date:

Featuring many of the property’s characters, the collection will include a range of clocks and watches, such as an R2D2 remote control Whizz Watch, iceboxes and torches, including a light sabre torch.

It will also feature a range of USB items such as an R2D2 USB Hub; a USB powered light sabre glow lamp; a USB powered webcam in the shape of Darth Vader’s ship; USB powered monitor lights; and an R2D2 USB powered can cooler.

Rob Hughes, Wesco’s MD said: “After three successful decades, Star Wars has more than proven itself as an enduring brand, with revenue figures that make it one of the most successful franchises of all time.

“We have committed to this license in the knowledge that the hugely dedicated fan base continues to grow year on year. And with the plans for new TV exposure, the property will be even more firmly fixed on the public radar for the foreseeable future,” Hughes said.



Mookie takes on Gosh! range

Mookie has signed an exclusive sales and marketing deal with licensed plush specialist Gosh, which will see it taking on distribution of its entire range, including new items based on Dreamworks' potential summer film hit, Over the Hedge.

Image placeholder title

2015: The year of the blockbuster

Star Wars, The Avengers, Batman vs. Superman and a whole host of the world’s biggest brands are hitting the big screen in 2015. While box office records look destined to be smashed, Billy Langsworthy asks if it will also translate into a year to remember for the toy industry

5_Start - Ian Downes.jpg

It takes two

A successful licensing partnership needs to have good communication, exchanges of information and a joint sense of endeavour. It?s all about working together for the same goal, the success of the brand, as Start Licensing?s Ian Downes points out?

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.