WBCP unveils Harry Potter: A Magical Event

Tomy, Rubie's, Lego, Panini, Winning Moves and She Who Dares on board for event.
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The Harry Potter event is due to take place at the London Film Museum on Saturday July 2nd - five days before the world premiere of the final film in the series, Harry Potter and the Deathly Hallows - Part 2.

Fans of the franchise are being encouraged to put on costumes and visit London’s South Bank for what Warner is describing as a 'special, one-of-a-kind extravaganza' where they will be able to view a range of Harry Potter products and see film props and costumes that were used throughout the series.

Tomy is headlining the event with a team on hand to demonstrate how to use the product line including The Monster Book of Monsters, Hermione’s Bag and the Infra-Red wands. Visitors will be invited to duel against each other using the Infra-red wands in the museum’s debating chamber, for a chance to win a pair of tickets to the world film premiere.

Rubies, Noble and Lochaven will be on site to offer fans the chance to try on the official Harry Potter costumes and have their photo taken in front of a Hogwarts backdrop.

Lego Harry Potter construction sets will be on display and visitors will be invited to guess the number of Minifigures hidden among the display for a chance to win Lego products.

Panini, Transworld, Winning Moves and She Who Dares will also be present to demonstrate their new products including sticker books and stickers, the Film Wizardry behind-the-scenes book, Harry Potter Top Trumps and the updated board game Destination Hogwarts.

Visitors can also play on the upcoming Harry Potter and the Deathly Hallows - Part 2 the video game from EA Games, and licensed by Warner Bros. Interactive Entertainment, available in July 12.

The event is being promoted via the Harry Potter UK Facebook page that boasts over one million fans. Entrance will be free of charge for people who arrive at the London Film Museum in Harry Potter costume. Standard ticket holders for the London Film Museum on the day of the event will also have access to the Harry Potter area.

All of the featured Harry Potter products will be available to buy at the Glass Box Shop which will be fully branded and will act as the retail destination for the event.

The props and product displays will remain on show at the London Film Museum until the end of 2011.


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