Warner Bros extends deal with Mattel for DC Comics toy lines

Deal now covers the Batman v Superman: Dawn of Justice film in 2016 as well as the Justice League movie and Arrow and Flash TV shows.
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Warner Bros Consumer Products has extended a deal with Mattel for toy lines based around DC Comics’ superheroes.

The deal will include the likenesses of the characters depicted in films, TV shows and comics, states Variety.

This spans the Batman v Superman: Dawn of Justice and Justice League movies as well as the Arrow and The Flash TV shows.

“Warner Bros. and DC Entertainment have an unrivaled portfolio of characters and a strong slate of content across all platforms which is essential to driving our global consumer products business, a business anchored by our long-term partnership with Mattel,” said Brad Globe, president, Warner Bros. Consumer Products.

“With so much opportunity on the horizon, we know Mattel will bring the talents of its world-class organisation to create and market product lines for fans of all ages.”

To mark Batman’s 75th anniversary, Mattel will produce a line including Lights and Sounds 10-inch Core figures, Hot Wheels Batmobiles, Batman Basic Figures and a new Batman 12-inch figure.

“In our fifteen years of collaboration with Warner Bros. Consumer Products, Mattel has been honored with bringing the stories and characters of the DC Comics universe to life in toy form,” said Doug Wadleigh, senior VP, global brands marketing, boys and entertainment for Mattel.

“Mattel’s robust portfolio has helped extend DC Comics properties to new consumers utilising the toy brands they know and trust. We are excited to continue our partnership, and look forward to supporting upcoming entertainment launches and franchise development.”


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