Wallace and Gromit prepare for 20th anniversary retail push - ToyNews

Wallace and Gromit prepare for 20th anniversary retail push

Aardman offers exclusive packages in conjunction with licensees as brand approaches its 20th birthday this November.
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Aardman is planning to celebrate the 20th anniversary of Wallace & Gromit with an exclusive retail package.

Numerous licensees have joined forces to provide independent and mini-multiple gift stores with a range of incentives for orders placed in September, ahead of the milestone birthday in November.

The retail discounts from Rainbow Designs (plush and gift), Wow Stuff (Cracking Contraptions range), Esdevium (Fleeced board game), ECP (home and kitchenwares) and Robert Harrop (limited edition figurines) will be supported by Aardman with exclusive POS packs.

Wider activity surrounding the anniversary will include a preview and Q&A event with Nick Park at the London Film Festival in October.

To read the full story on our sister site, licensing.biz, please click here.

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