Vtech's Storio blitz hits Hamleys

VTech says its new marketing campaign for Storio is exceeding reach projections in its first week.
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VTech is celebrating a successful start to its STORIO marketing and public relations campaign, smashing ambitious reach targets in the first week alone.

A 30-second ad has been running in Pearl and Dean cinemas since 23rd July has already been viewed by 1.7 million in the first week - 50 per cent over its target and now on course to reach 3.6 million.

A giant Storio is currrently on display in Hamleys’ shop window on Regent Street, boosting awareness amongst shoppers and tourists.

PR has included multiple pieces of print and online media coverage, plus a bespoke broadcast day featuring child literacy expert Jenni Riley. The broadcast day consisted of ten radio interviews and visual web TV show which was streamed out to 13 parenting websites.

An I Love Reading With My Children Facebook page – which already has over 1,000 fans – features messages about both the benefits of Storio and the VTech’s 10 a Day reading challenge.

There will be further media coverage in key parenting and pre-school titles, plus a dedicated seven-week Storio TV campaign airing in October half term, with a second burst at the end of November.

The ads will reach kids aged 4-6 with 843 TVRs and parents with 673 HWCH TVRs.

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