VTech's European CEO speaks to ToyNews

Gilles Sautier on what's next for the firm, the new InnoTab and more.
Publish date:

The InnoTab was the top-selling toy in Europe last year in terms of value sales. Why do you think the InnoTab was No.1? Do you feel pressure to retain that No.1 position?

Gilles Sautier: The best way to judge is the sell through that means parents and children liked it enough to go out and buy it more than any other toy and InnoTab was number one in Europe as stated by NPD.As for why, when people think of VTech they think of excellent quality standards with long lasting, safe play with specially tailored educational values to develop young minds. 

The Electronic Learning sector is proving to be a robust area of development, as more adult technology trends come to market it is a great opportunity to allow children to have their own pad style learning system or E-book to learn and play with. The InnoTab was a perfect example of how VTech harnesses the current adult technology trends and adapt and moulds it into something that is child friendly, we strive to quite literally make technology child’s play. 

And yes we do have pressure to retain this position, but pressure is a good fuel and we have the new InnoTab developments to make it happen.

Read the full interview with Gilles Sautier here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019