Kidizoom Pro, the multimedia digital camera featuring MP3 player and editing features, is the first to hit our screens with a Nickelodeon sponsorship that kicks off on Monday August 31st.
Designed to generate interest around the launch and highlight the product’s features, a 30-second competition spot running across Nick Toons, Nick Toons +1, Nick Jr and Nick Jr 2 will drive viewers to a microsite on nick.co.uk, where they can win one of 20 Kidizoom Pros.
The campaign will target four to eight year-olds and encourage them to use the photo morphing features online. The best distorted faces will be seen on sponsorship bumpers running on Nick Toons.
The activity will run for seven weeks and during this time over one million children will be exposed to the product.
Next is the new advertising campaign to support the launch of Bugsby Reading System, an interactive storybook featuring a sensor pen that reads aloud from Learning Books.
A 40-second competition spot will feature on Nick Jr and Nick Jr 2 from September 16th to October 27th, demonstrating the features of the system.
The campaign has been awarded the Viacom Brand Solutions Force for Good initiative, which rewards positive social messaging by offering pound for pound value on media invested.
Over 1.2 million children are expected to see the campaign, which will be supported by an online presence on nickjr.co.uk.
Clive Richardson, marketing director for VTech commented: “We saw the competition spots work well on the original Kidizoom sponsorship activity last year, and we’re expecting the same results on these two new product launches this year.”