VTech will embark on its biggest marketing campaign in terms of both spend and activity to support the launch of InnoTab2.
The firm has lined up sponsorships, heavyweight PR and TV drives, email marketing, pre-roll out activity and support across all social media channels.
The InnoTab2 TV campaign alone will reach over four million people, who will see the ad an estimated 6.1 times.
The new children's tablet boasts a built-in 1.3 mega pixel camera with a rotating 'self-portrait' lens, a video player, internal 2GB memory, art studio, G sensor and learning apps.
VTech has also signed several partnership agreements which will give InnoTab owners access to a huge library of videos of TV programmes, mini ebooks and music content.
The content, from Learning Lodge Navigator (LLN), will boast hundreds of downloads including TV shows, music or ebooks featuring popular children's characters and artists such as Peppa Pig, Wallace & Gromit, Shaun the Sheep and Thomas & Friends.
The new downloads will be available from mid-August on InnoTab2.
VTech is also launching a new range of InnoTab software cartridges. The hardware is £84.99, while software cartridges are £19.99 and apps £2.99. Software cartridges will include Brave, Hello Kitty, Thomas & Friends and Jake and the Neverland Pirates.
"VTech is proud to launch the much anticipated InnoTab2 with some great new hardware features," said Clive Richardson, marketing director at VTech. "The product's expandable memory continues to give us a fantastic opportunity to entertain the pre-school user at a whole new level and the downloadable video, music and ebook content will allow kids to get even more hours of enjoyment from their InnoTab."
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