VTech turns onto TV early

Early TV blitz for leading pre-school electronic lines
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VTech is launching its earliest-ever TV campaign for its V.Smile Motion and Kidizoom ranges, as well as other above-the-line activity.

V.Smile Motion, which launched in January, will be supported on air for the first time from March 30th until April 19th. The fully integrated TV campaign aims to build brand awareness and drive further footfall into stores.

Two adverts have been produced, targeting housewives with children, and children aged three to six. There will be 165 TVRs targeting housewives with children and over 550 children four to six TVRs.

Further activity to support V.Smile Motion includes advertorials running in OK! and Hello magazines, with a circulation of over one million.

Kidizoom, which won the Pre-school Toy of the Year at the recent toy industry awards and has been the number one product in the total toy market for the last three months (Oct-Dec 2008), is being supported with two bursts of TV advertising which started in February through until April. Targeting children aged four to six. Some 700 TVRs are planned over the seven weeks.

Clive Richardson, marketing director for VTech, explained: “We are committed to supporting key products for VTech through advertising, marketing and PR in 2009. The launch of V.Smile Motion will bring a new dimension to the V.Smile brand and we are supporting it with a heavyweight marketing campaign pre-Easter.”

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