VTech to make Puppy in My Pocket laptop

The electronic learning firm adds the Giochi Preziosi girls' brand to its portfolio of licences.
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VTech has signed a deal to make a kids' computer using the Puppy in My Pocket: Adventures in Pocketville brand.

Graziano Delmaestro, licensing director for Giochi Preziosi said: "The new device will enable children to interact with the brand whilst learning and they can take the characters and adventures with them wherever they like.

"VTech is a prestigious addition to the brand’s growing list of licensees, producing the best quality merchandised product. We are delighted to have them on-board."

Gilles Sautier, European CEO at VTech added: "This is an extremely exciting opportunity for us and the Puppy in My Pocket: Adventures in Pocketville brand will fit well with our portfolio. We look forward to working closely with the Giochi Preziosi Group over the next few years."

Read the full story on Licensing.biz.

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